Araucaria is a boutique law firm dedicated to helping clients’ businesses grow by protecting their intellectual property rights. They offer clients a tailored trademark strategy, which allows them to confidently use their brands and logos in the markets where they operate. As well as brand protection, Araucaria also helps clients manage their data protection issues through their specialized data protection services.
How to design a law firm's visual identity and marketing materials that are more attractive than those of its competitors, thus breaking the stereotype of dowdy legal offices. This without losing the feeling of reliability and security, significant in the image of a company working in the legal field.
Creating an elegant and memorable brand identity using vivid and modern colors that establish straight away the welcoming character of the Araucaria brand. A confident, clean, easy-to-read font provides comfort in reading for all users, no matter the device they’re using.
Elegance and imagination are the twin hallmarks of Orlane’s creations. But what really sets her work apart is her ability to capture the spirit and the personality of her clients’ companies, rendering them into striking visual identities.