Guillaume is first and foremost an artisanal cider, but it is above all a local product, made from carefully selected Swiss apples. Fermented and bottled a few kilometers from where the fruit is picked. Moreover, the apples chosen come from old varieties of fruit, thus helping to preserve the diversity of species. Committed and transparent, Guillaume is aimed at a public of demanding and conscious epicureans.

In addition to being appreciated for its gustatory qualities, Guillaume wishes to be recognized for its honest and authentic character as well as for its upmarket positioning. Therefore, its visual identity must reflect these different aspects. It must also highlight the use of old apple varieties.

In order to convey these different characteristics, extensive research was carried out, leading us to engravings taken from a book dating from 1894, listing apples and pears from that period. These prints were selected to illustrate the product and were set against a yellow background, which gives a fresh, contemporary feel. A touch of Swissness, recalling the origin of the product, is brought by William Tell’s crossbow, a reference to the apple shot on his son’s head.